Google Explores How Language Plays A Role In Search, Attribution, Shopping

By Laurie Sullivan

During the first quarter of 2020, Google will test the ways that language plays a role in attribution modeling. The pilot will give Google and participating advertisers insight into how language assists in the journey, Sarah Carberry, head of multicultural strategy at Google, told Search Marketing Daily.

“We are testing some of the language matching experience for Shopping Ads,” Carberry said.

Some 78% of bilingual Hispanics say they don’t mind when they see results from English-language websites while searching for information in Spanish.

Spanish-language commercial search queries grew 55% in 2019, compared with 2018, according to Google data…. MEDIA POST



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